Cuba launches new cigar for smokers with limited time

Havana – Cuba’s tobacco industry launched a new version of its famous cigars, called Minuto (minute), designed for smokers “with limited time,” local media reported Friday.

The new Cuban cigar would be 194 millimetres long, weighing 7.1 grammes, sold in packs of three and boxes of 25, the weekly Negocios en Cuba reported.

Minuto cigars are made by the brand Guantanamera, which according to its parent company International Cuban Tobacco Company is targeted at consumers who are just starting smoking – young men and women who can’t yet handle longer-lasting cigars.

Guantanamera, created in 2002, is known for targeting sectors that Cuban cigars had not reached until now.

http://www.anatoliantimes.com/hbr2.asp?id=152846

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